As a part of the Goodie Marketting Hack-A-Thon, I had to design a new Logo for Goodr along with a landing page for their website. Since I designed the mobile application for Goodr in previous hack-a-thon (Check Goodr App Design Project), I had to maintain brand consistency across platforms.
Uber-like app that picks up left-over food from restaurants, office buildings, caterers, and event planners in gentrified areas and delivers it to homeless shelters, food kitchens, senior homes and after-school centers in low-income areas. Restaurant Owner wants to give away food, but fearful of legal issues. People want to give but don’t always have the time and means to go out and do the deed, need a happy medium. Founder of this organization is Jasmine Crowe.
I worked as the lone visual designer in a team of 5 including digital marketers, start-up owners and social media strategist. I was responsible for designing a new logo for Goodr that represents the brand! Also, I had to design web landing page for Goodr website and ensure that it is consistent with the design of mobile application.
TypeIndividual project as a part of Goodie MarketingMy RoleVisual Designer, Team LeaderTimeline40 hours (18th Nov-20th Nov)Tools UsedSketch
What I learned
Practiced Atomic Design Methodology
Gain knowledge in the field of marketing
Since the Logo has the potential to become the face of the company, it had to present the aspect of food to the audience. I then decided to make the Logo with the food!
I follow the Atomic Design Methodology while designing for the web. This allows me to standardize styling, layouts and visual design assets for the web project.